Spotlight on WaFd’s Branch Manager, Scott Pierce

WaFd Bank syncs with FINSYNC so business customers can see all their bank and credit card transactions as part of an all-in-one platform that helps businesses send and receive payments, process payroll, automate accounting and manage cash flow with less time and better results.

For Scott Pierce, small businesses are near and dear to his heart as he and his son own and operate their own small businesses. Scott owns a small shaved-ice business that he runs as a side business, which helps him empathize with the businesses he serves full-time as a WaFd banker. Scott’s son owns a local tour company near Snake River Canyon, where Evil Knievel took his famous leap. 



aerial photo of snake river canyon

What do you like best about working in twin falls, Idaho?

I love talking to the people here, and there is a huge outdoor life. Lots of fishing, golfing and hiking. Besides Snake River Canyon, there is a huge bridge nearby and one of the only sites to allow base-jumping. Sure, most of southern Idaho is considered a desert, but if people decided to get off the freeway and journey towards the mountains, Sun Valley, or the canyon, there are beautiful sites to take in.

What is your favorite part of being part of the WaFd team?

Before WaFd I thought all banks were the same, and since I have gotten into the industry, I have discovered there is a huge difference between financial institutions. I really appreciate WaFd’s service and the way we take care of our clients.

How do you locate business owners that may be a good match for FINSYNC?

As I am visiting with clients, I ask them what they are using for their accounting software. If they are using Quickbooks, I ask if they would be interested in looking at something comparable and that I would appreciate some feedback on it. Jack, with FINSYNC, did a great demo so that I could understand what FINSYNC had to offer and I could deliver this to clients.

What do you like best about FINSYNC?

Many people have liked the simplicity of FINSYNC, the price is good, and it has many capabilities.

Do you think your customers struggle with other software solutions such as Quickbooks?

QuickBooks spends a lot of money on promotion and marketing that they have to recoup, usually from their customers. I used to be in the marketing game and sold TV ads, even Superbowl ads, so I know all about ROI.

Any areas we could improve on or opportunities we are missing?

Keeping it simple is important. I like the four different services that are mentioned on your pricing page. 

Scott will continue to be a valuable partner to WaFd and FINSYNC because he just signed up for payroll with his shaved ice business. He will be able to use FINSYNC and learn about the benefits while continuing to provide beneficial feedback with both FINSYNC and WaFd teams about how to make this partnership even more successful. Thanks, Scott!



WaFd customers can try FINSYNC’s software at 50% off for 6 months where you can send payments, run payroll, and manage business finances all in one place. 


Helping small businesses is our core mission at FINSYNC.

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