Attracting new customers to your business can be an overwhelming and even daunting task. We understand the importance of being innovative and finding creative ways to grow your customer base. In this blog post, we’ll review a few different strategies you can start implementing to gain new customers
Set GoalsIt’s surprising how much of an impact setting goals and tracking progress can have on your business. Remember to set goals that are not too broad, such as “obtain new customers.” You’ll want to add specific numbers that are ambitious but achievable. In this case, an example of an achievable and trackable goal is: “Obtain 30 new customers in the month of October 2020.” Setting goals not only allows you to track success but also can help you stay focused and motivated.
Ask For Reviews and ReferralsReferrals and reviews are some of the most effective ways to generate new business. The best way to ask your customers for referrals and reviews is to be direct and ask via email, phone, or in-person. Focus on your “best” customers, those whom you’ve already built relationships with. These customers have already gained your trust, and as a result, gives you a higher chance at receiving positive reviews or referrals. If appropriate to your business, you may want to gently remind clients of how much you appreciate referrals via your email signature or a well-placed sign in your business. Another method is to offer incentives. Inform your clients that for every referral or review, they’ll receive something in return. You could offer incentives such as gift cards or a discount off a future order.
Build PartnershipsPartnerships allow your business to provide more value to your existing and new customers. An effective business partnership consists of different companies with similar missions and audience demographics offering complementary products. Brainstorm ideas that your demographic may enjoy:
- Host giveaways on social media
- Deploy email marketing campaigns to each other's contact base
- Share a blog post on each other's service offerings.
Offer Discounts and PromotionsOffering new customers a promotion or discount for a limited period of time incentivizes them to give your product a try. Whatever you can do to eliminate complexity when using your product or services the first time is helpful. Free trials, samples or great return policies are ways you can lower what is commonly referred to as friction. You’ll also want to keep in mind that building trust and credibility is crucial during this period to convert the user into a paid customer. Other ideas of discounts and promotions you could try for your business are:
- Loyalty or reward points
- Percentage-based or flat discounts
- Free shipping
- Product bundling
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