Attracting new customers to your business can be an overwhelming and even daunting task. We understand the importance of innovation and finding creative ways to grow your customer base. In this article, we’ll review a few different strategies you can start implementing to gain new customers.
It’s surprising how much of an impact setting business goals and tracking progress can have on your business. Remember to set goals that are not too broad, such as “obtain new customers.” You’ll want to add specific numbers that are ambitious but achievable.
In this case, an example of an achievable and trackable goal is: “Obtain 30 new customers in the month of October 2020.” Goal setting not only allows you to track success but also can help you stay focused and motivated.
Ask For Reviews and Referrals
Referrals and reviews are some of the most effective ways to generate new business. The best way to ask your customers for referrals and reviews is to be direct and ask via email, phone, or in-person. Focus on your “best” customers, those with whom you already have an established relationship. These customers have already gained your trust, and as a result, give you a higher chance of receiving positive reviews or referrals.
If appropriate to your business, you may want to gently remind clients of how much you appreciate referrals via your email signature or a well-placed sign in your business.
Another method is to incentivize. Inform your clients that for every referral or review, they’ll receive something in return. You could offer incentives such as gift cards or a discount on a future order.
Partnerships allow your business to provide more value to your existing and new customers. An effective business partnership consists of different companies with similar missions and audience demographics offering complementary products. Brainstorm ideas that your demographic may enjoy. Here are a few ideas:
Overall, partnerships should allow you to learn, grow, and benefit from each other’s experiences.
Create a Sales Funnel
A sales funnel is a graphical representation to illustrate your customer experiences as they can often be challenging to visualize.
By utilizing a sales funnel or sometimes called a marketing funnel, you are offering your potential customers a map to learn about your organization. The funnel provides all the tools and data necessary to take them through the process while nurturing a relationship with your business. This journey begins when they first learn about your company until they become dedicated customers.
Offer Discounts and Promotions
Offering new customers a promotion or discount for a limited period of time incentivizes them to give your product a try. Whatever you can do to eliminate complexity when using your product or services the first time is helpful. Free trials, samples, or great return policies are ways you can lower what is commonly referred to as friction.
You’ll also want to keep in mind that building trust and credibility is crucial during this period to convert the user into a paid customer.
Other ideas of discounts and promotions you could try for your business are:
- Loyalty or reward points
- Percentage-based or flat discounts
- Free shipping
- Product bundling
There is a multitude of ways to attract new customers to your business. We hope you find these strategies helpful.