Thank you to our guest blogger, Elizabeth Wright!


Are you planning on going to a trade show for the first time or just looking raise your game? Consider the following tips from a pro networker:

  1. Ask event organizer what signage, tables, chairs, electricity and table dressings are provided. Find out where to load in and park.
  2. Be comfortable with directions to event and calculate traffic in your schedule. Don’t totally depend on your navigation system.
  3. Invite local customers and guests! If you are the only one working your booth, invite a team member/friend to stop by and give you a break.
  4. Wear comfortable shoes or bring them.
  5. Have candy at your booth, preferably chocolate, if environment permits. (2nd choice peppermints)
  6. If foot traffic slows, network with other vendors. I know independent reps that have gotten bookings and new team members from this activity.
  7. Bring some cash, water and a healthy snack. Make sure you phone is charged.
  8. Have a drawing for a gift certificate or door prize at your booth. This way you get attendees names. Enter others drawings too. After the event: Follow up with all contacts! Have a wonderful show!

Have a question or trade show tip of your own? We would love to hear from you in the comments!


networkingworksAbout the Author:
Elizabeth T. Wright is the founder of Networking Works!, a business networking group that focuses on referral sharing in the Atlanta area. You can reach her at [email protected]