Increase Website Traffic in 6 Simple Steps with Google Keyword Planner

Want to crack the code for attracting more customers online? The answer lies in the power of everyday words your business already uses. Google Keyword Planner can be your secret weapon to make these keywords work for you and increase your website traffic.


1. Setting Up Google Keyword Planner


Google Keyword Planner is free and ties in with Google Ads, making it perfect for those just getting started. Here is how to use it:


• Create a Google Ads account: You need this to access Google Keyword Planner. It is straightforward and free.

• Navigate to Keyword Planner: Within your Google Ads dashboard, you will find this tool under the “Tools & Settings” menu.

• Familiarize yourself with the interface: Spend a few minutes exploring. You will see options to discover new keywords and view search volume and forecasts.


While this article focuses on Google Keyword Planner, tools such as SEMrush, Ahrefs, and Moz Keyword Explorer can complement and fine-tune your approach.


2. Identify Your Customer’s Search Habits


The key to increasing your website traffic is understanding your customers. Get into their heads. Start by asking yourself what questions your customers might have or what problems they are looking to solve. These are the clues that lead you to the right keywords on which you can focus.


With Google Keyword Planner, discovering these keywords is straightforward. Just type in a general description of your products or services and see what pops up. You will get a list of related terms people are searching for and data on how often they are searching. This step is like being a detective, looking for clues about what your customers really want.


3. Selecting the Right Keywords


Choosing the best keywords for your business is more art than science. You are looking for those gold nuggets – keywords that lots of people type into Google but do not have a ton of competition. Google Keyword Planner is great for this, showing you both the popularity of keywords and how many other sites are trying to rank for them.


Think about the intent behind the searches too. Are people looking to buy something, or are they just gathering information? Keywords that show purchasing intent like, “reasonably priced yoga mats” are often more valuable because they are closer to leading to a sale than, “benefits of yoga mats.”


4. Incorporating Keywords Naturally


Once you have your list of keywords, it is time to start using them on your site. But be careful not to overdo it. Your keywords should fit into your content as naturally as conversations with a friend. They can be integrated into your titles, headings (H1, H2), and throughout your text in content marketing materials, but only in places where they naturally fit.


Remember the behind-the-scenes spots like your meta tags – the title tags and meta descriptions that appear in search results. These should also include your keywords, crafted to be inviting to potential visitors. Even your images can help you rank in searches, so use keywords in your file names and alt text.


5. Competitive Analysis


Knowing what keywords your competitors are targeting can give you an edge. Google Keyword Planner even gives you a glimpse into the keywords suggested for your competitors’ sites. This can help you spot any opportunities they might be missing and refine your strategy.


The goal is not to copy what they are doing but to find an opportunity they overlooked. By getting to know the competition, you can find ways to stand out and leave your mark.


6. Tracking Success


Last but not least, you need to make sure all this effort is paying off. Setting up Google Analytics on your site gives you a window into how visitors find you and interact with your site. You can see which keywords draw people in and, just as importantly, which are not.


Watch this data closely, and be ready to change your strategy if needed. The online world is constantly in motion, and staying flexible is how you keep up. If a particular keyword is not bringing the traffic you hoped, it might be time to focus on a different one. It is all about trial, error, and learning as you go.


Making It Work for Your Business


Forget the complexities of SEO. Google Keyword Planner helps you pick the perfect words people use to search online. This way, your website pops up right when someone is looking for exactly what you offer.


Think of it as a secret weapon for getting your business noticed by the right people at the right time. You do not need to be an expert; a few wise decisions can draw in customers looking for exactly what you are selling.


How FINSYNC Can Help


There are 3 primary ways FINSYNC helps business owners. (1) CO.STARTERS courses through FINSYNC can help turn your business idea or side hustle into a thriving business. (2) On our website, you can also apply for a business bank account. (3) In addition, the FINSYNC software allows you to run your business on One Platform – invoice customers, pay bills, process payroll, automate accounting, and manage cash flow. To learn more about how we can help your business start, scale, and succeed, contact us today.


Helping small businesses is our core mission at FINSYNC.

Centralize your accounting, payroll, and cash flow management on our all-in-one platform.

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