Tips for Filling Your Program

Consider what potential participants might be thinking, feeling, and doing when they come across your messaging. Identify the aspects of your program that will resonate most with them and highlight those in your outreach efforts.

Committing to a multi-week program can feel overwhelming—especially for those who are unsure if it’s the right fit. Creating a simple first step, such as an introductory workshop, an informational session, or free one-on-one consultations, can lower the barrier to entry. By positioning your program as a welcoming “front door for entrepreneurs,” you’ll make it easier for people to take the first step toward business ownership.

Bringing entrepreneurs together consistently fosters a sense of community and encourages new ideas to emerge. Regular meetups allow participants to connect, share insights, and gain motivation from others who are on a similar journey. If you’re unsure where to start, consider adopting a proven model like 1 Million Cups [link] or hosting informal networking events tailored to your local community.

Beyond introductory meetings, offering low-commitment workshops or short courses can serve as a bridge to your main program. Sessions on business ideation, financial basics, or marketing strategies can attract a wider audience and provide potential participants with a taste of what they can gain from deeper engagement in your program. For example, the CO.STARTERS Get Started Workshop [link] offers a three-hour introduction to customer discovery and milestone setting, helping individuals take their first steps toward business success.

Who better to promote your program than those who have already benefited from it? Encourage alumni to refer others who might be a great fit. If you’re just getting started and don’t yet have a local alumni base, share success stories from similar programs to showcase the impact and inspire new participants to join.

Filling your program with the right participants requires a mix of strategic outreach, relationship-building, and creating accessible entry points. By expanding your reach through unexpected partnerships, lowering barriers to entry, and fostering a strong community through regular engagement, you can build a vibrant program that attracts and retains entrepreneurs. Engaging alumni and offering value at every stage will create a sustainable pipeline of participants and a lasting impact on your local business community.